How to Start Your Own Life Coaching Business

If you’re driven to help others, becoming a life coach might be the perfect business move for you. Launching your own life coaching business will give you freedom over your professional life and greater control over your earning potential. Plus, you get to spend your days guiding other people towards their dreams!

Top-notch life coaches are equal parts good listeners, constructive advisors, and driven entrepreneurs. Starting a business means taking on a number of entrepreneurial roles, which can be overwhelming if you’re new to business ownership. To help you get started, we’ll outline your next steps below.

 

Learn Key Coaching Skills

What skills do you require to become a life coach? Although special certification is not required to work as a life coach, developing certain skills and professional qualities will help your business become successful. The main role of a life coach is to uncover solutions that clients cannot find on their own. Beyond that, great life coaches are passionate about helping others, non-judgmental, observant, and honest. They have solid listening skills, communication skills, and a positive attitude.

Life coaching classes can help you learn the skills you need to facilitate growth for your clients. Often, coaching classes will also teach you how to work as a professional and run your own coaching business. Certain coaching programs like the Holistic Coach Certification Program train and empower you to become a holistic coach which can boost your credibility and open up numerous opportunities for professional advancement.

 

Register Your Coaching Business

Registering your business is required in most locations, so your priority is to determine which type of business structure fits best. Many coaches choose an LLC over other types of business, since it can offer tax advantages and personal liability protection for your coaching company. If you form an LLC, for example, you won’t have to worry about putting your personal assets at risk in the event of a business-related lawsuit. Compared with corporations, LLCs are easier to form and involve much less paperwork. Learn how to start an LLC so you know what to expect! Once you establish a formal entity for your business, you can open a business bank account and get a business credit card.

 

Determine Your Target Market

The secret to building a successful coaching business is attracting the right clients. According to YourTango Experts, many first-time life coaches make the mistake of casting their nets too wide and trying to target a very general audience with their coaching services. However, narrowing your niche and targeting a specific audience group is much more effective.

Start by establishing the basic demographics of your desired audience, including their age, gender, income level, education level, and geographic location. Once you’ve done this, you’ll be able to identify ways your coaching service can meet the unique needs of your target market.

 

Brand Your Business

Building a recognizable brand around your coaching business is a great way to connect with your target audience and set yourself apart from your competitors. Come up with a brand voice, a tone of messaging, and a style guide that will direct all of your marketing pursuits and communications with clients. Don’t be afraid to let your personality direct your brand! Personalizing your business through approachable branding will help clients feel more comfortable reaching out for help.

 

Build Your Confidence

It may take some time to build your confidence when you first launch your coaching business. Professional life coaches often experience imposter syndrome, which describes a feeling of self-doubt and personal incompetence over one’s talent or qualifications. Acknowledge that this feeling is normal and your confidence will build over time. Look for ways to relieve stress such as exercising, meditating, and creating a calming home space. Life coach training can help build your confidence in yourself, in the coaching process, and in your client!

Working as a life coach is an incredibly fulfilling career path. Whether you decide to launch a local coaching business or connect with clients remotely, you’re bound to have a positive impact on countless people throughout your professional life. Start planning your coaching business today!

 

Are you looking for holistic coach training, resources, mentoring, or certification? The Holistic Coach Training Institute offers all this and more!

 

Article written by Courtney Rosenfeld