How To Market Your Own Business

As a business owner, you're often strapped for time, but sometimes you're strapped for money, too. That means you need to take charge of many aspects of your business, including marketing. While this might seem a little overwhelming at times, you can actually be your own marketing department by following three steps. 

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Choose the Right Marketing Channels

Your first step is to choose the right marketing channels for your business. Marketing channels are simply the means you use to reach out to potential and current customers. You can determine these by considering your target market and the channels themselves.

First, think about your target market. This is one of the most important things you can do to set up your business's outreach. Ask yourself what kinds of people use your products or services. Are they generally younger or older? Do they use the internet frequently? What motivates them to make a purchase? Write out all this information so that you can determine what message to send and the channels you'll use to reach your customers.

Next, consider the channels themselves. It’s essential that you use social media as part of your marketing plan. Social media marketing is effective and inexpensive when you utilize tools like a free ads maker. This tool allows you to create Facebook ads for free. After selecting a template, include your own logo, branding, colors, and copy in your Facebook advertisement. 

Send the Right Messages

You must also be sure to send the right messages based on your target market and chosen channels. Start by creating an eye-catching logo to engage potential customers, increase brand awareness, and make your business stand out from the crowd. You can actually create your own logo using an online logo maker. Choose a template, and then customize it with your own color scheme and text. You can adjust fonts and icons as well.

A critical part of your marketing message is the words you use to describe your company and products or services. These include everything from slogans to website text to information on posters and flyers. Make sure your message fits its channel and its target audience. Slogans should be short and catchy. Website text should be concise yet descriptive. Information on posters and flyers should stick to the promotion being offered or should be an introduction to your business, depending on your purpose. Write to your target audience, too. Use the language your potential customers speak, whether that's more formal or filled with slang.

Evaluate the Results

Finally, periodically evaluate the results of your marketing. Closely follow your sales patterns, and see if your current marketing strategies are leading to more purchases. Also, ask for feedback from your customers. In a brief survey, or even orally, ask them how they heard about your business and what marketing they've seen. See what they think of it. Finally, determine whether particular strategies are worth the time and money you spend on them.

Market Effectively

With a little preparation and hard work, you can be your business's marketing department. Just determine your marketing channels, market through social media, perfect your message, and keep an eye on your results.

 

Written By: Courtney Rosenfeld